The following blog post is the transcript for the video clip linked here. It is common to hear PR executives say “everyone is blogging now!” but is this really true. One organization that blogs that may surprise you is the Smithsonian Institution. This Institution began in 1826 when a British Scientist left a large sum…
Some companies are inherently connected to today’s online society though their product. Cisco launched a new router, Aggregated Services Router, recently with the help of social media. Everything about Cisco’s product and mission involves online communication and interactivity. Even their website promotes connection over the internet; their slogan is “the human network”. Videos illustrating the…
Everyone is talking about blogging. Companies in all industries have begun blogging about company service, products or issues. Although many companies are blogging, not many CEOs of these companies are blogging. Michael Sebastian of Ragan Communications has written an article about a new study on bloggers. In the article “Study: 64 percent of the world’s…