Category: Corporate Companies

• October 25, 2010

  Social Sites and the Corporate Concept

  A company has made the decision to be more active and involved in social media through Web 2.0. Implementing the web 2.0 tools does not happen over night. The company must create their social media in line with their mission statement and bottom line, as advised in Northeastern University & Blackbone Media’s article “2.1 How…
• October 24, 2010

  A Glimpse into the workings of the Giants

  10 years ago a Corporate Communicator could get their message out through distinct channels: television and newspapers. Today’s Corporate Communicator does not have those avenues because their audiences have moved. These new avenues offer more room for interaction. Many companies fear the switch from the traditional media to the internet. The old forms of advertising…